Big Change Starts Small

A new public awareness campaign has been announced to encourage New Zealanders to make healthy lifestyle changes to tackle childhood obesity. The campaign - Big Change Starts Small - is one of 22 initiatives in the Government’s Obesity plan announced recently by the Minister of Health and Sport and Recreation Jonathan Coleman

The campaign highlights the quality and quantity of food which families are eating, as well as inactivity and sedentary behaviour. The purpose of the campaign is for families to start talking about the impact their lifestyle choices have on children’s health. It is hoped this will assist families to make small changes to improve their diet and to be more active.

The public awareness campaign will run for six weeks across a range of media and is supported by a new website which offers affordable meal and activity ideas -

To read more about the campaign visit: